Introduction

Founded in 1997, Qingdao First Step Group Co., Ltd. is a full-industry-chain fashion group integrating footwear manufacturing, brand operations, and strategic investments. The Group has been honored with a number of prestigious awards, including "National Green Factory," "Shandong Gazelle Enterprise," "High-Tech Enterprise," and "Qingdao Golden Flower Cultivation Enterprise."

Over the past three decades of development, the Group has built a smart manufacturing system centered on 5 core factories, 9 supporting factories, and 1 intelligent factory. Our production bases cover both domestic regions and Southeast Asia, with full-category R&D and mass production capabilities spanning vulcanization, injection, cementing, and leather footwear. Through flexible production and intelligent coordination, the Group provides high-quality OEM/ODM and customized services to clients, with products exported to European, American, and Japanese markets, and annual exports exceeding 20 million pairs.

While consolidating our manufacturing foundation, the Group has actively extended upstream along the brand value chain. We not only own a proprietary brand matrix but also undertake agency operations and market expansion for international brands in the Chinese market, establishing a complete closed loop from manufacturing to brand operations.

Design and Brand Division: The Group has established global R&D centers in London (UK), New York (USA), Tokyo (Japan), and Jinjiang and Dongguan (China), while our Shanghai branch focuses on market channels and brand operations. The independently developed DTV·AI design and R&D platform enables a full-link process from planning and design to marketing, driving product innovation through data intelligence and artificial intelligence. Having built a multi-tiered brand portfolio covering high-end customization, trend-setting fashion, and more, we also deeply engage in brand incubation and operational management, and achieve precise reach and sustained growth with integrated brand effectiveness and performance by leveraging an omnichannel matrix integrating online and offline touchpoints.

Strategic Investment Division serves as the Group's new engine for sustainable growth and focuses on luxury cross-border e-commerce, international logistics and bonded services, and fashion digital marketing sectors.